HOOD BY AIR
2022
Brand Strategy, Design & Creative Direction
ALL RIGHTS RESERVED
USED BY PERMISSION
2025 MATERIAL MEDIA
TEAM:
ANDREAS ARESTI
CHRISTIAN VELASQUEZ
SCOTT SOLAKIAN
Following Shayne Oliver’s tenure at Helmut Lang, we worked with Hood By Air to reintroduce the brand through a renewed brand strategy, design system and creative direction.
We helped mark the return of HBA’s commercial presence with a London Fashion Week show, the launch of a limited-edition CashApp collaboration and an exclusive SSENSE release.