HOOD BY AIR

2022

Brand Strategy, Design & Creative Direction

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USED BY PERMISSION

2025 MATERIAL MEDIA

TEAM:

ANDREAS ARESTI

CHRISTIAN VELASQUEZ

SCOTT SOLAKIAN

Following Shayne Oliver’s tenure at Helmut Lang, we worked with Hood By Air to reintroduce the brand through a renewed brand strategy, design system and creative direction.

We helped mark the return of HBA’s commercial presence with a London Fashion Week show, the launch of a limited-edition CashApp collaboration and an exclusive SSENSE release.